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Webflow’s CMS uses field names that can be confusing. This glossary translates every field into plain English.

Reviews fields

Field name in CMSWhat it means
NameThe client’s full name
SlugThe URL for their review page — auto-generated, usually don’t touch this
Job titleTheir job or description — e.g. “Retired teacher”, “Small business owner”
LocationCity and state — e.g. “Denver, CO”
TestimonialThe short review quote shown on cards
Extended case studyA longer story about their experience — creates a full dedicated page
RatingStar rating, 1 to 5
Date-2When the review was given
DisclaimerSmall compliance text shown on the review card
ImageA photo of the client (optional)
ServiceWhich service this review is about — links it to that service’s page

Team members fields

Field name in CMSWhat it means
NameTheir full name
SlugThe URL for their bio page — auto-generated
Job titleTheir role at your firm
CredentialsProfessional designations — e.g. “CFP®, CIMA®“
Profile picturePortrait photo — used on their bio page
Picture square-2Square headshot — used on the About page grid and article bylines
Bio summaryOne sentence about them — becomes the SEO description for their bio page
BioFull biography — appears on their bio page
EmailTheir professional email
Phone numberTheir phone number
LinkedIn linkURL to their LinkedIn profile
Facebook linkURL to their Facebook profile
Twitter linkURL to their X/Twitter profile
QuoteA personal quote or philosophy — adds personality to their bio page
ServiceWhich services they specialise in
LocationsWhich office location(s) they work from

Articles fields

Field name in CMSWhat it means
TitleThe article headline
SlugThe URL — auto-generated from the title
Author-2Which team member wrote it
SummaryShort description — shown on the articles listing page and used as SEO description
ThumbnailPreview image shown on the listing page
BodyThe full article content
DatePublication date
ServiceWhich service this article relates to