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Uploading photos at the right size keeps your site looking sharp without slowing it down. Use this as a reference when collecting photos from clients or preparing images.

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Team member photos

Photo typeField nameRecommended sizeAspect ratioNotes
Portrait (bio page)Picture (full)800 × 1100px minimumPortrait (tall)Used as the hero image on their bio page
Square headshot (About page)Picture (square-2)400 × 400px minimum1:1 squareUsed on the About page grid and article bylines
If you only receive one photo from a team member, use a tool like Squoosh or Canva to crop a square version from the portrait.

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Review photos

Photo typeRecommended sizeAspect ratio
Client photo (optional)400 × 400px1:1 square

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Page images

LocationRecommended sizeAspect ratioNotes
Home page hero1600 × 900px16:9Background or feature image
About page map/location1200 × 600px2:1Static map screenshot
Article thumbnail800 × 450px16:9Shown on the articles listing page
Resource thumbnail600 × 400px3:2Shown on the resources listing page
OG image (social sharing)1200 × 630px1.91:1Appears when pages are shared on social media

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File format guidance

Use caseRecommended format
Photos (people, offices)JPG
Logos, iconsSVG or PNG
IllustrationsPNG or SVG
Keep file sizes under 500KB for photos where possible. Large images slow down page load times, which affects both user experience and search rankings.

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Tools for resizing images

  • Squoosh — free, browser-based, excellent compression
  • TinyPNG — quick compression for JPG and PNG
  • Canva — good for cropping and resizing with a visual editor