Skip to main content
Your home page is the first thing most visitors see. The template ships with demo content from a fictional firm called “Bright Financial” — you need to replace all of it with your own.

​
Editing your home page

To edit page content (headlines, text, buttons), use the Webflow Editor:
  1. Go to your site in Webflow and click Editor (the pencil icon)
  2. Click on any text element directly on the page to edit it
  3. Click Publish when you’re done

​
Section-by-section guide

​
Hero (top section)

What it is: The large headline and subheading visitors see first. What to change:
  • The main headline — make it specific to your firm and the clients you serve
  • The subheading — describe your value proposition in 1–2 sentences
  • The CTA button text and link — typically “Book a discovery call” linking to your Book page
Example: Instead of “Helping small business owners build wealth”, try “Fee-only financial planning for Austin’s tech professionals”.

​
Stats bar

What it is: Three numbers showing firm credentials (e.g. AUM, years in business, number of clients). What to change: All three numbers. These are hardcoded on the page — click each one in the Editor to update.

​
Services overview

What it is: A summary of your service offerings linking to individual service pages. What to change: These pull from your Services CMS. Update your services in the CMS and they’ll update here automatically.
What it is: A selection of client testimonials. What to change: These pull from your Reviews CMS automatically. Focus on adding high-quality reviews to the CMS — the best ones will appear here.

​
Team preview

What it is: A small grid showing your lead advisors. What to change: This pulls from your Team members CMS automatically. Make sure your team members are added and have square photos.

​
CTA section (bottom)

What it is: A full-width call-to-action block before the footer. What to change: The headline, subheading, and button text. Keep the message focused on the single action you want visitors to take — typically booking a call.
The home page footer contains a placeholder compliance disclaimer from the demo. Replace it with your firm’s approved language before going live.How to update disclaimer text →