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Resources are downloadable files — guides, checklists, whitepapers, and other lead magnets — that visitors can access from your site. Each resource gets a listing on your Resources page and can be linked from other pages.

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Adding a new resource

1

Prepare your file

Export your document as a PDF. Keep file sizes under 10MB where possible.
2

Upload to Webflow Assets

In Webflow, go to Assets (the image icon in the left sidebar) and upload your PDF.
3

Open CMS → Resources

Go to CMS → Resources and click Add item.
4

Fill in the fields

Add a title, description, thumbnail image, and paste the asset URL for the download link.
5

Save & publish

The resource appears on your Resources page.

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Field guide

FieldWhat to enter
TitleName of the resource — e.g. “2024 Retirement Planning Guide”
Description1–2 sentences describing what the resource covers
ThumbnailA preview image or cover shown on the listing page
File / Download linkThe URL of the uploaded PDF from Webflow Assets
ServiceOptionally link to a service to show this resource on that service’s page
Use a branded cover image as the thumbnail — it looks far more professional than a generic PDF icon and increases download rates.